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The Press of Atlantic City and Exponent Media Group, Inc. Partner to Produce Innovative Automotive Section

The Press of Atlantic City classified department will have unprecedented data to share with advertisers
Monday, June 13, 2016

FOR IMMEDIATE RELEASE


Orlando, Florida, June 13, 2016 --
 

Today, Exponent Media Group announced its partnership with The Press of Atlantic City. In July, the two will team to begin publishing a used car automotive section incorporating innovative technology features in addition to providing all the automotive content for the newspaper’s online automotive portal.

Exponent Media’s Cloud Pagination system will provide The Press of Atlantic City a new automotive section that comprehensively tracks dealer sales through an innovative tracking and reporting technology. The Press of Atlantic City classified department will have unprecedented data to share with advertisers including estimates of weekly dealer gross profits allowing account executives to quantify the value of newspaper advertising. 

“Our newest technology is a game changer for print auto sections.” said Chris Maikisch, President/CEO. “The data we provide newspapers switches the sale from order taking to consultation showing dealers in black and white the value newspapers bring to their businesses.”