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Ad Sellers Face Harsh New Reality: Evolve or Find Another Career

Rebirth of a Salesman By Michael Sebastian. Published on March 04, 2015 "I've been in media for 15 years," said Meredith Kopit Levien, head of ad sales at The New York Times. "The last three or four have been the ones where I've seen the most dramatic change." It's not just the Grey Lady:

New Data Clearly States to Newspapers “You're Underselling the Value of Your Core Product!”

By Marc Davidson With the rapidly rising dominance of the Internet in all things media-related, it has become increasingly difficult for traditional media to demonstrate their relevance. Well, not any more –